{"title":"Paul Mitchell Blonde","description":"\u003cp class=\"bodycopy\"\u003eOur Paul Mitchell Blonde range are infused with vegan KerActive protein to nourish and protect blonde hair for 75% more condition. \u003c\/p\u003e","products":[{"product_id":"paul-mitchell-platinum-plus-toning-drops-25ml","title":"Paul Mitchell Platinum Plus Toning Drops 25ml","description":"\u003cp\u003ePaul Mitchell Platinum Plus Toning Drops are a platinum blonde toner that adds a delicate hint of colour to blonde or grey hair.\u003cbr\u003e\u003cbr\u003eThese drops help counteract unwanted warm or brassy shades, leaving hair with a cooler, polished look. They can be mixed with mattes, glosses or shampoos for custom toning tailored to your client’s needs. 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Ideal for professional use, it maintains the hair's integrity and keeps blonde hues looking fresh and vibrant longer.","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043779338570,"sku":"403-48-999","price":50.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/FBS-999_1.jpg?v=1764168237"},{"product_id":"paul-mitchell-forever-blonde-conditioner-300ml","title":"Paul Mitchell Forever Blonde Conditioner 300ml","description":"This conditioner is tailored for blonde hair, rich in ingredients that strengthen and guard colour. It enriches hair with moisture, delivering a smooth texture and radiant shine. The creamy formula supports hair’s natural brilliance, helping to prevent brassiness and maintain an even blonde tone. 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Enriched with special ingredients, it helps maintain colour vibrancy and improves manageability for smooth, healthy hair that shines with every wash.","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043780223306,"sku":"403-49-999","price":52.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/FBC-999_1.jpg?v=1764167983"},{"product_id":"pm-forever-blonde-leave-in-150-ml","title":"Paul Mitchell Forever Blonde Leave-In 150ml","description":"Paul Mitchell Forever Blonde Leave-In is a specially designed leave-in treatment that protects blonde hair from heat styling and environmental stresses. Its weightless formula brightens and nourishes, helping to maintain true blonde tones without weighing hair down. Ideal for all shades of blonde, this product offers UV protection and strengthens strands for long-lasting colour and healthy shine. The transparent formulation ensures no residue and a natural finish every time.","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043780976970,"sku":"403-50-150","price":25.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/FBL-150_1.jpg?v=1764167778"},{"product_id":"paul-mitchell-platinum-blonde-shampoo-300ml","title":"Paul Mitchell Platinum Blonde Violet Shampoo 300ml","description":"\u003cp\u003eThis blonde toning shampoo gently enhances platinum tones while balancing warm undertones with its violet formula. It cleanses hair thoroughly without stripping colour. The shampoo's rich cream texture nourishes and softens strands for a smooth, vibrant finish. Ideal for maintaining cool blonde shades between salon visits.\u003cbr\u003e\u003cbr\u003e Ideal for silver, ash, or platinum blonde hair seeking bright, cool tones.\u003cbr\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043786613066,"sku":"403-65-300","price":20.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/PlatBlonde.png?v=1767364854"},{"product_id":"platinum-blonde-shampoo-1000ml","title":"Paul Mitchell Platinum Blonde Violet Shampoo 1000ml","description":"Paul Mitchell Platinum Blonde Shampoo is a violet toning shampoo specially designed for platinum and blonde hair tones. Its unique formula gently cleanses while neutralising yellow and brassy tones, enhancing the cool, icy brightness of platinum blonde. The shampoo leaves hair feeling soft and silky with a smooth finish. 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The gentle formula maintains colour vibrancy and soothes dryness, leaving hair smooth and manageable with a luminous finish.","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043788480842,"sku":"403-66-300","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/PBCO-300_1.jpg?v=1764165751"},{"product_id":"pm-platinum-blonde-conditioner-1000-ml","title":"Paul Mitchell Platinum Blonde Violet Conditioner 1000ml","description":"\u003cp\u003eThis purple conditioner offers a cool, violet-pink formula that combats brassiness in blonde hair. It conditions deeply to restore softness and shine without weighing hair down. Ideal for those with platinum, silver, or highlighted strands, this conditioner maintains brightness while improving manageability and scalp comfort.\u003cbr\u003e\u003cbr\u003e Ideal for silver, ash, or platinum blonde hair seeking bright, cool tones.\u003cbr\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043789431114,"sku":"403-66-999","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/PBCO-999_1.jpg?v=1764165611"},{"product_id":"paul-mitchell-platinum-plus-shampoo-300ml","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo 300ml","description":"This purple shampoo is expertly formulated to enhance blonde, silver and grey hair by neutralising yellow and brassy tones. Its violet pigment gently refreshes faded colour, restoring brightness and clarity. The shampoo cleanses hair without stripping essential moisture, leaving strands soft and nourished. 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Use regularly to maintain a cool, radiant blonde with natural-looking softness and shine.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53043791036746,"sku":"403-67-999","price":46.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/PPS-999_1.jpg?v=1764165211"},{"product_id":"pm-forever-blonde-duo","title":"Paul Mitchell Forever Blonde Duo","description":"\u003cp\u003e\u003cspan\u003eProtect Your Blonde Story with 75% more condition* with Paul Mitchell Forever Blonde Shampoo and Leave-in Treatment Spray \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*When using Forever Blonde Shampoo, Conditioner and Leave-in Treatment Spray, as compared to untreated hair. 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Our vegan KerActive protein helps protect hair and repair damage.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":62861387104586,"sku":"442-00-043","price":41.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2681\/8890\/files\/53.png?v=1785763227"},{"product_id":"california-dreaming-platinum-blonde-duo","title":"Paul Mitchell California Dreaming Platinum Blonde Violet Duo","description":"\u003cp\u003eKeep Your Blonde Poppin' with Platinum Blonde Violet Shampoo 300ml and Platinum Blonde Violet Conditioner 300ml in a California Dreaming printed bag\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlatinum Blonde Violet Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePowerful weekly toning for medium to dark and highlighted blondes. 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