Products
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Condition and replenish hair while providing optimal moisture with this hydrating conditioner.
Conditioners & Hair PrepsAll Hair TypesDry hairFrizzy Hair -
Gently cleanse hair while replenishing moisture with this color-safe, sulfate-free (without SLS, SLES, ALS) hydrating shampoo.
ShampoosAll Hair TypesDry hairFrizzy Hair -
Transform hair with softness and shine without the weight. The HydraTriplex™ blend of amino acids, vegetable...
Hair Masks & TreatmentsAll Hair TypesDry hairFrizzy Hair -
The HydraTriplex™ Treatment features triple action hair technology to hydrate, bind and seal the hair with...
Hair Masks & TreatmentsAll Hair TypesDry hairFrizzy Hair -
Creates tousled, beachy styles anywhere and adds lush volume with touchable movement.
Styling AidsAll Hair TypesFine to Medium -
Transforms dull strands with reflective shine.
Styling AidsAll Hair Types -
Preps hair for a flawless blow-dry.
Styling AidsAll Hair Types -
Hydrates and smoothes thirsty hair, and delivers long-lasting, crunch-free hold with a silky finish.
Styling AidsAll Hair Types -
Secures hair with a flexible, touchable hold.
Styling AidsHairspraysAll Hair Types -
Quenches parched hair and smoothes frizz, leaving strands soft, silky and shiny.
Hair Masks & TreatmentsAll Hair Types -
New
Ultra-dry, medium-hold hairspray protects against humidity and prevents frizz.
Styling AidsAll Hair Types -
New
Lightweight styler for perfect air-dried hair, ideal for all hair types.
Styling AidsAll Hair Types -
Primes the surface cuticle of the hair for a smooth, shiny, polished look and controls frizzy...
Styling AidsAll Hair TypesFrizzy Hair -
Hydrates, instantly detangles and creates a shiny, reflective finish.
Conditioners & Hair PrepsFrizzy Hair -
Gentle shampoo with rich foam restores the hair’s optimal moisture balance and leaves locks silky-smooth.
ShampoosFrizzy Hair -
Weekly deep conditioner repairs and protects vulnerable hair, and delivers intense hydration and shine.
Hair Masks & TreatmentsDry and Damaged HairColor-Treated Hair -
Strengthens and protects troubled tresses, and instantly detangles for silky, healthy-looking hair.
Hair Masks & TreatmentsDry and Damaged HairColor-Treated Hair -
New
Fast-drying, lightweight foam refreshes hair between washes.
Styling AidsAll Hair Types -
Colour-safe shampoo gently hydrates, protects and helps rebuild and repair dry, brittle strands.
ShampoosDry and Damaged HairColor-Treated Hair
HYDRASOFT, MORE BEAUTIFUL THAN EVER
Same Formulas, New Look
The formulas you love have a new look featuring at least 25% PCR* (post-consumer recycled) packaging. Purposefully imperfect, each bottle or tube is unique and may vary slightly in color due to the nature of recycled content. Join us in celebrating this uniqueness as we all do our part to help the planet.
ANCIENT ROOTS
Hawaiian Awapuhi Ginger
For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturize skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.
THE START OF SOMETHING BEAUTIFUL
The Vision
Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After learning that the gel from the awapuhi flower lathers, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.
A LITTLE PIECE OF PARADISE
Awapuhi Farm
In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.
REGENERATIVE ROOTS
Caring for the Earth
All of the awapuhi used in our products is still grown and harvested on the Paul Mitchell® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully harvested using time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.