Paul Mitchell: Proudly Cruelty-Free Since Day One

Paul Mitchell® has been cruelty-free since 1980. Not “recently,” not “when it became trendy.” From the very beginning, animal testing was a hard no and that stance has never wavered.

Zero Animal Testing.

When Paul Mitchell and John Paul DeJoria founded the brand, they made one non-negotiable promise: their products would never be tested on animals. 

That commitment wasn’t just talk. Paul Mitchell® became the first professional haircare brand to publicly oppose animal testing, long before cruelty-free badges were plastered on every bottle.

All formulas are tested on humans only, using professional stylists, salons, and internal testing facilities to make sure performance is elite without harming animals.

Backed by Real Ethics

Cruelty-free isn’t just a label for Paul Mitchell®. It’s built into how the brand operates:

• No animal testing on finished products

• No animal testing on ingredients

• No third-party animal testing on their behalf

• No selling in markets that require animal testing

That’s why Paul Mitchell® is widely recognised and trusted within the cruelty-free beauty space.

Meet Michaeline DeJoria: The Face of the Mission

Paul Mitchell®’s cruelty-free stance is personal. Co-founder Michaeline DeJoria has been a lifelong animal lover and advocate, consistently fronting campaigns and initiatives that reinforce the brand’s values.

Salon-Quality Haircare Without the Guilt

Here’s the best part: choosing cruelty-free doesn’t mean compromising on results.

Paul Mitchell® delivers professional, salon-grade formulas across every hair concern:

• Colour-treated hair

• Dry or damaged strands

• Fine or thinning hair

• Curls, coils, and waves

• Scalp care and detox

You get performance, luxury, and ethics in one bottle. No trade-offs.

Cruelty-Free Meets Sustainability

Animal welfare goes hand-in-hand with environmental responsibility. Paul Mitchell® continues to:

• Reduce virgin plastic usage

• Improve recyclable packaging

• Hold suppliers to strict ethical standards

• Work toward climate neutrality by 2050