The Awapuhi Farm

Where Legendary Hair Repair Begins

When people talk about the Awapuhi Wild Ginger® System, they usually jump straight to the results: glassy shine, stronger hair, colour that actually lasts. But the real magic starts way earlier — on a solar-powered farm in Hawaii.

The Awapuhi Farm is the backbone of the entire Awapuhi Wild Ginger® collection and the original awapuhi shampoo. 

What Is Awapuhi and Why Is It So Special?

Awapuhi is a wild ginger plant native to Hawaii. For centuries, Hawaiian natives used its juice to hydrate skin and hair naturally, long before “clean beauty” was a thing.

John Paul DeJoria and Paul Mitchell went all in, creating a dedicated Awapuhi farm nearly 30 years ago to protect the plant and harness its benefits the right way.

Inside the Paul Mitchell Awapuhi Farm

The Awapuhi Farm is:

  • Sustainably run

  • Solar-powered

  • Hand-harvested

Every single plant is picked and processed by hand to preserve the most lipid-rich part of the root, the part that actually binds to the hair shaft.

Why that matters?

Because that’s how Awapuhi delivers deep hydration without weight, leaving hair soft, smooth, and reflective instead of greasy or coated.

This extraction method is exclusive to Paul Mitchell. You won’t find it elsewhere.

From Farm to Formula: How Awapuhi Transforms Hair

Once extracted, Awapuhi acts like a moisture magnet. It:

  • Binds directly to the hair shaft

  • Smooths the cuticle

  • Boosts shine instantly

  • Improves manageability without heaviness

That’s why Awapuhi works across hair types such as dry, damaged, colour-treated, or chemically processed hair, they all benefit from using it.

And yes, everything is colour-safe.

Awapuhi at Home: Daily & Weekly Care

The farm doesn’t just support pro treatments, it fuels the entire Awapuhi Wild Ginger® homecare range.

Awapuhi Moisturizing Shampoo

  • 100% sulphate-free

  • Gently hydrates and protects colour

  • Keratin helps rebuild dry, brittle hair

Keratin Cream Rinse

  • Strengthens and smooths instantly

  • Detangles like a dream

  • Leaves hair soft, shiny, and manageable

Keratin Intensive Treatment

  • Weekly deep-conditioning treatment

  • Repairs and protects vulnerable hair

  • Delivers intense hydration and mirror-like shine

Used together, these products maintain the results of in-salon treatments and keep hair healthy between appointments.

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99.5% NATURAL. 100% YOU.