The Paul Mitchell Awapuhi Wild Ginger Cream Rinse deeply conditions hair, restoring moisture and smoothing the hair cuticle. Infused with awapuhi extract, known for its hydrating properties, this cream rinse strengthens strands and reduces frizz. Suitable for all hair types, it enhances softness and shine without weighing hair down. The creamy formula leaves hair feeling fresh and more manageable after every use.
To enhance results, follow with Paul Mitchell Awapuhi Wild Ginger Styling products. Use on towel-dried hair for optimal absorption. Perfect for clients needing added moisture and frizz control, particularly in dry or damaged hair conditions.
After shampooing, apply a small amount of the cream rinse to wet hair. Gently massage through mid-lengths to ends. Leave on for 1-3 minutes then rinse thoroughly. Use regularly to maintain hair’s moisture balance and softness.
Formula & Benefits: Vegan, Colour Safe, Paraben Free, and Gluten Free
KeraTriplex® keratin protein repair
Hawaiian Awapuhi Ginger
Awapuhi ginger has been used for generations in Hawaii to hydrate skin and hair. Naturally rich in 19 amino acids, it helps restore moisture, softness and strength to dry, damaged hair.
The Vision
In the early 1980s, co-founder and hairdresser Paul Mitchell discovered Hawaiian awapuhi ginger, and it was love at first sight. Intrigued by the gel’s natural foaming ability and conditioning benefits, he shared his vision with John Paul DeJoria and the brand’s chemist. That moment sparked what would become an iconic haircare story.
All of the awapuhi used in our products is grown and harvested on the Paul Mitchell Awapuhi Farm. For over 40 years, the same family has lovingly cared for the land. Each awapuhi ginger plant is hand-harvested, with the roots gently washed, naturally dried in a solar dehydration shed, and finely ground into a concentrated powder before being blended into our formulas.
To support a regenerative growing cycle, a portion of each root is replanted for the next harvest. The roots rest beneath the soil until early summer, when they emerge as the next generation of awapuhi ginger, continuing a tradition rooted in care, craft and respect for the earth.
