Part of the Awapuhi Wild Ginger range, this Keratriplex Treatment helps rebuild weakened hair. Infused with keratin and conditioning ingredients, it targets damage from styling and environmental factors. Use regularly to support hair integrity, maintain softness, and improve manageability. Each box contains four treatments for convenient ongoing care.
Advise clients to use this treatment alongside Awapuhi Wild Ginger Shampoo and Conditioner for a complete hair care routine. Ideal for repairing chemically treated or heat-damaged hair. Recommend as a monthly treatment for lasting strength.
Apply evenly to damp, towel-dried hair. Leave on for the recommended time to allow the treatment to penetrate deeply. Rinse thoroughly and style as desired. Use regularly for best results and stronger, shinier hair.
Awapuhi ginger has been used for generations in Hawaii to hydrate skin and hair. Naturally rich in 19 amino acids, it helps restore moisture, softness and strength to dry, damaged hair.
The Vision
In the early 1980s, co-founder and hairdresser Paul Mitchell discovered Hawaiian awapuhi ginger, and it was love at first sight. Intrigued by the gel’s natural foaming ability and conditioning benefits, he shared his vision with John Paul DeJoria and the brand’s chemist. That moment sparked what would become an iconic haircare story.
All of the awapuhi used in our products is grown and harvested on the Paul Mitchell Awapuhi Farm. For over 40 years, the same family has lovingly cared for the land. Each awapuhi ginger plant is hand-harvested, with the roots gently washed, naturally dried in a solar dehydration shed, and finely ground into a concentrated powder before being blended into our formulas.
To support a regenerative growing cycle, a portion of each root is replanted for the next harvest. The roots rest beneath the soil until early summer, when they emerge as the next generation of awapuhi ginger, continuing a tradition rooted in care, craft and respect for the earth.