Paul Mitchell Forever Blonde Shampoo 1000ml

Regular price £50.95 GBP
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Paul Mitchell Forever Blonde Shampoo revitalises blonde, bleached, or highlighted hair by gently cleansing while neutralising unwanted yellow or brassy tones. This shampoo contains active ingredients that strengthen hair strands and protect colour against fading. The delicate formula ensures smoothness, improved manageability, and a fresh, long-lasting shine. Ideal for professional use, it maintains the hair's integrity and keeps blonde hues looking fresh and vibrant longer.

Use regularly to maintain the brightness of blonde tones and to prevent dullness. Pair with the conditioner for a complete care system. Ideal for both natural and colour-treated blonde hair to protect colour and keep hair healthy.

Apply a small amount to wet hair. Work into a rich lather, massage gently through hair and scalp. Rinse thoroughly. For best results, follow with Paul Mitchell Forever Blonde Conditioner.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)

Suitable for: Blonde Hair

Product size: 1000ml

Formula & Benefits: Paraben Free, Gluten Free, Colour Safe, and Sulphate Free

Committed to cruelty-free hair care since 1980

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

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Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

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Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

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Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

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