Paul Mitchell Forever Blonde Shampoo 300ml

Regular price £23.95 GBP
Tax included. Shipping calculated at checkout.
This shampoo is tailored to care for blonde hair, protecting colour and enhancing shine. The formula blends gentle cleansing agents with antioxidants that nourish and defend each strand. Suitable for natural and colour-treated blonde hair, it prevents brassiness and supports long-lasting vibrancy. The product features a crisp, refreshing finish to keep hair feeling clean and alive.

Use regularly to maintain the brightness of blonde tones and to prevent dullness. Pair with the conditioner for a complete care system. Ideal for both natural and colour-treated blonde hair to protect colour and keep hair healthy.

Apply a small amount to wet hair. Massage gently to create a rich lather. Rinse thoroughly. Repeat if necessary. For best results, follow with Paul Mitchell Forever Blonde Conditioner.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)

Suitable for: Blonde Hair

Product size: 300ml

Formula & Benefits: Paraben Free, Gluten Free, Colour Safe, and Sulphate Free

Cruelty Free

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

SHOP NOW

Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

SHOP NOW

Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

SHOP NOW

Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

SHOP NOW

YOU MAY ALSO LIKE

SALON QUALITY RESULTS

Learn more

ALWAYS CRUELTY FREE

Learn more

Eco-conscious

Learn more