Paul Mitchell Platinum Blonde Violet Shampoo 300ml

Regular price £20.95 GBP
Tax included. Shipping calculated at checkout.
Paul Mitchell Platinum Blonde Shampoo gently enhances platinum tones while balancing warm undertones with its violet formula. It cleanses hair thoroughly without stripping colour. The shampoo's rich cream texture nourishes and softens strands for a smooth, vibrant finish. Ideal for maintaining cool blonde shades between salon visits.

For best results, follow with Paul Mitchell Platinum Blonde Conditioner to lock in tone and moisture. Avoid overuse to prevent purple residue. Recommend to clients with silver, ash, or platinum blonde hair seeking bright, cool tones.

Apply a generous amount to wet hair. Massage gently into a rich lather, focusing on areas with brassiness. Leave in for 1-3 minutes to allow the violet pigments to neutralise yellow tones. Rinse thoroughly. Use 2-3 times per week, or as needed to maintain colour.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol

Suitable for: Blonde Hair

Product size: 300ml

Formula & Benefits: Paraben Free, Gluten Free, Colour Safe, and Vegan

Cruelty Free

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

SHOP NOW

Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

SHOP NOW

Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

SHOP NOW

Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

SHOP NOW

YOU MAY ALSO LIKE

SALON QUALITY RESULTS

Learn more

ALWAYS CRUELTY FREE

Learn more

Eco-conscious

Learn more