WELCOME TO THE NEW WEBSITE FOR PAUL MITCHELL IN THE UK
The Best and Brightest
Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.
Complete your blonde regimen
Step 1: Cleanse
Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.
Step 2: Condition
Purple conditioner further cools them brassy tones while softening hair and adding shine.
Step 3: Weekly Toning
Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!
Only leave it on your hair for 1-5 mins
Step 4: Custom toning
Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.