Paul Mitchell Platinum Plus Shampoo 300ml

Regular price £24.95 GBP
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Paul Mitchell Platinum Plus Shampoo is expertly formulated to enhance blonde and silver hair by neutralising yellow and brassy tones. Its violet pigment gently refreshes faded colour, restoring brightness and clarity. The shampoo cleanses hair without stripping essential moisture, leaving strands soft and nourished. Perfect for maintaining salon-fresh colour between treatments. The gentle formula suits all hair types seeking luminous, radiant blonde or silver results.

Use twice weekly or as needed to maintain cool blonde or silver tones. Ensure even application to prevent patchiness. Pair with the matching conditioner to lock in colour and boost shine. Ideal for clients looking to extend the life of their colour between salon visits.

Apply to wet hair. Massage thoroughly into scalp and hair, working to the ends. Leave on for 3 to 5 minutes to allow the violet pigments to neutralise brassy tones. Rinse thoroughly. For best results, use with Paul Mitchell Platinum Plus Conditioner.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal

Suitable for: Blonde Hair

Product size: 300ml

Formula & Benefits: Paraben Free, Gluten Free, and Colour Safe

Cruelty Free

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

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Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

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Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

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Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

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