Paul Mitchell Platinum Blonde Violet Shampoo 1000ml

Regular price £48.95 GBP
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Paul Mitchell Platinum Blonde Shampoo is specially designed for platinum and blonde hair tones. Its unique formula gently cleanses while neutralising yellow and brassy tones, enhancing the cool, icy brightness of platinum blonde. The shampoo leaves hair feeling soft and silky with a smooth finish. Suitable for all blonde shades, this product helps maintain a fresh, vibrant look between treatments.

For best results, follow with Paul Mitchell Platinum Blonde Conditioner to enhance moisture and shine. Use regularly to keep blonde hair bright and prevent brassiness. Ideal for use between salon visits to maintain colour integrity.

Apply a small amount to wet hair. Gently massage the shampoo into the scalp and hair, working it into a rich lather. Leave on for 1-3 minutes to allow the formula to neutralise brassiness. Rinse thoroughly. Use as often as needed to maintain vibrant, cool blonde tones.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol

Suitable for: Blonde Hair

Product size: 1000ml

Formula & Benefits: Paraben Free, Gluten Free, Colour Safe, and Vegan

Committed to cruelty-free hair care since 1980

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

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Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

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Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

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Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

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