Paul Mitchell Forever Blonde Duo

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Protect Your Blonde Story with 75% more condition* with Paul Mitchell Forever Blonde Shampoo and Leave-in Treatment Spray

*When using Forever Blonde Shampoo, Conditioner and Leave-in Treatment Spray, as compared to untreated hair. Results based on testing by an independent third-party laboratory.


*When using Forever Blonde Shampoo, Conditioner and Leave-in Treatment Spray, as compared to untreated hair. Results based on testing by an independent third-party laboratory.

When applying the Forever Blonde Conditioner, concentrate the product on the mid-lengths to ends, which are typically the most fragile and porous parts of blonde hair.

Apply shampoo to wet hair, lather and rinse. Follow with conditioner if desired. Apply Leave-in Treatment Spray to clean, damp hair & comb through. Do not rinse.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730). FOREVER BLONDE LEAVE-IN TREATMET SPRAY: Water (Aqua, Eau), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius (Safflower) Oleosomes, Curcuma Longa (Turmeric) Root Extract, Macadamia Ternifolia Seed Oil, Verbascum Thapsus Extract, Acetamide MEA, Amodimethicone, Behentrimonium Chloride, Butylene Glycol, Cetrimonium Chloride, Citric Acid, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth 6, Trideceth-12, Ethylhexylglycerin, Calcium Gluconate, Gluconolactone, Isopropyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Fragrance (Parfum), Coumarin, Limonene, Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)

Suitable for: Blonde Hair

Product size: Shampoo: 300ml / Spray: 150ml

Formula & Benefits: Vegan, Colour Safe, and UV Protection

New Arrival

The Best and Brightest

Created with blondes in mind, the Paul Mitchell Blonde line delivers specialised care to support bright, refined-looking blonde, silver and grey hair.

Complete your blonde regimen

Step 1: Cleanse

Formulated for blonde, silver and lightened hair, purple shampoo eliminates brassy yellow tones to enhance brightness, tone and overall colour clarity.

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Step 2: Condition

Purple conditioner further cools them brassy tones while softening hair and adding shine.

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Step 3: Weekly Toning

Once a week, use Platinum Plus Shampoo which delivers 5x more toning power than Platinum Blonde Violet Shampoo to visibly reduce brass. Only use if hair is visibly brassy or you can end up having purple hair!

Only leave it on your hair for 1-5 mins

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Step 4: Custom toning

Use the intermixable violet toning drops to cool warmth and eliminate brassy tones, this can be mixed with regular conditioner or shampoo.

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