Paul Mitchell Platinum Plus Deep Violet Shampoo 1000ml

Paul Mitchell Platinum Plus Shampoo is designed to refresh and protect blonde, silver or grey hair. Its rich purple pigments counteract yellow tones that can dull hair vibrancy. Infused with sunflower and lavender extracts, it also nourishes and soothes the scalp. The shampoo gently cleanses while preserving moisture for smoother, shinier hair. Use regularly to maintain a cool, radiant blonde with natural-looking softness and shine.

For best results, combine with Paul Mitchell Platinum Blonde Conditioner to enhance toning and hydration. Adjust the time the shampoo is left on hair to control the intensity of the purple tone. Use less often on porous or damaged hair to avoid over-toning.

Apply a generous amount to wet hair. Massage through to the ends and leave on for 1-3 minutes depending on desired tone, then rinse thoroughly. Use 2-3 times per week for optimal results, alternating with a regular shampoo as needed.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf Extract, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal